RT Article
T1 Fair Trade in Mexico and Abroad: An Alternative to the Walmartopia?
JF Journal of business ethics
VO 88
IS 2
SP 301
OP 317
A1 Alvarado, Jesús
LA English
PB Springer Science + Business Media B. V
YR 2009
UL https://ixtheo.de/Record/1785635387
AB Fair trade is an ethical alternative to neo-liberal market practices. This article examines the development of the fair trade movement, both in Mexico and abroad, beginning with the experience of UCIRI (Unión de Comunidades Indígenas de la Región del Istmo – Union of Indigenous Communities of the Isthmus Region), an association of small coffee growers in Mexico and a main actor in the creation of the first fair trade seal in the world, Max Havelaar, in 1988. Future success of the fair trade movement depends mainly on resolving the tension between the capitalist business goals and the activist transformation goals of its diverse practitioners.
K1 Coffee
K1 Globalization
K1 Mexico
K1 Fair Trade
DO 10.1007/s10551-009-0287-6