Chinese Consumers’ Perception of Corporate Social Responsibility (CSR)

The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United...

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Bibliographic Details
Authors: Ramasamy, Bala (Author) ; Yeung, Mathew (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2009
In: Journal of business ethics
Year: 2009, Volume: 88, Issue: 1, Pages: 119-132
Further subjects:B Corporate social responsibility
B Hong Kong
B China
B Chinese consumers
Online Access: Volltext (lizenzpflichtig)