RT Article
T1 Chinese Consumers’ Perception of Corporate Social Responsibility (CSR)
JF Journal of business ethics
VO 88
IS 1
SP 119
OP 132
A1 Ramasamy, Bala
A1 Yeung, Mathew
A2 Yeung, Mathew
LA English
YR 2009
UL https://ixtheo.de/Record/1785635271
AB The findings of this article increase our understanding of corporate social responsibility from the consumers’ perspective in a Chinese setting. Based on primary data collected via a self-administered survey in Shanghai and Hong Kong and results of similar studies conducted in Europe and the United States, we provide evidence to show that Chinese consumers are more supportive of CSR. We also show that Carroll’s pyramid of responsibilities can be applied in China. We evaluated the importance placed by Chinese consumers on the four responsibilities of firms – economic, legal, ethical and philanthropic – and find that economic responsibilities are most important while philanthropic responsibilities are of least importance. The nature of these differences is important for firms intending to use corporate social responsibility for strategic purposes.
K1 Chinese consumers
K1 Hong Kong
K1 China
K1 Corporate Social Responsibility
DO 10.1007/s10551-008-9825-x