Addressing the Advertising of Controversial Products in China: An Empirical Approach
China is a country that has undertaken a great transformation since the late 1970’s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet....
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2009
|
| In: |
Journal of business ethics
Year: 2009, Volume: 88, Issue: 1, Pages: 43-58 |
| Further subjects: | B
controversial products
B condoms B China B Alcohol B Advertising |
| Online Access: |
Volltext (lizenzpflichtig) |
