Managing Public Relations in an Emerging Economy: The Case of Mercedes in China
This case study documents a high-profile incident involving the world-famous auto maker Daimler Benz with its customers in China. On the one hand, angry customers felt victimized by the auto maker’s lack of willingness to take responsibility and its double standard between industrialized markets and...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2009
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| In: |
Journal of business ethics
Year: 2009, Volume: 86, Issue: 2, Pages: 257 |
| Further subjects: | B
Social Responsibility
B Consumer rights B Mercedes-Benz B institutional environment in China B Conflict Resolution B Multinational Corporations |
| Online Access: |
Volltext (lizenzpflichtig) |