Ethical Value-Added: Fair Trade and the Case of Café Femenino

This article engages various critiques of Fair Trade, from its participation in commodification to providing a cover for “Fair-washing” corporations, and argues that Fair Trade has the potential to answer the challenges contained within them if and when it initiates an ongoing process of developing...

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Detalles Bibliográficos
Autor principal: McMurtry, J. J. (Autor)
Tipo de documento: Electrónico Artículo
Lenguaje:Inglés
Verificar disponibilidad: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado: 2009
En: Journal of business ethics
Año: 2009, Volumen: 86, Número: 1, Páginas: 27-49
Otras palabras clave:B Economic Ethics
B fair-washing
B alternative trade
B ethical value-added
B Café Femenino
B Fair Trade
B Cooperatives
Acceso en línea: Volltext (lizenzpflichtig)
Descripción
Sumario:This article engages various critiques of Fair Trade, from its participation in commodification to providing a cover for “Fair-washing” corporations, and argues that Fair Trade has the potential to answer the challenges contained within them if and when it initiates an ongoing process of developing the “ethical valued-added” content of the label. This argument is made in a number of ways. First, by distinguishing between economic and human development impacts and ethics, this article argues that these impacts are necessary but not sufficient conditions for ethical trade. Second, it engages the question of the possibility of ethical practice in economics generally; developing the idea that when economics is concerned with securing the material basis of a broad range of life capacities it becomes ethical. Third, Fair Trade practice itself is examined from this standpoint, and is conceived of as both comprising a promising ethical value-added practice as well as posing a problem in its current formulation that the framework of ethical value-added can help understand and resolve. Finally, an examination of these theoretical ideas in practice is undertaken through a case study of Café Femenino, a Fair Trade coffee produced in Peru. In conclusion it is argued that for Fair Trade to build upon its economic and human impacts, and therefore remain a meaningful ethical and economic alternative to corporate capitalism and globalization, it must distinguish itself clearly in ethics from those market relations it wishes, explicitly or implicitly, to challenge.
ISSN:1573-0697
Obras secundarias:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-008-9760-x