The Marketing of Employee Volunteerism
Employee volunteerism can be an effective strategy for increasing the effectiveness of corporate philanthropy. However, in order to be effective, volunteer initiatives should be directed by the firm to ensure a strategic fit and focus on the core competencies of the firm. Therefore, internal marketi...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2009
|
| In: |
Journal of business ethics
Year: 2009, Volume: 85, Issue: 2, Pages: 371-386 |
| Further subjects: | B
Volunteerism
B Corporate social responsibility B Donations B Structural Equation Modeling B Philanthropy B Employees B Social Exchange Theory |
| Online Access: |
Volltext (lizenzpflichtig) |
