Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?
As a reflection of the values and ethics of firms, corporate social responsibility (CSR) has received a large amount of research attention over the last decade. A growing area of this research is the CSR–consumer relationship. Results of experimental studies indicate that consumer attitudes and purc...
| Autores principales: | ; |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2009
|
| En: |
Journal of business ethics
Año: 2009, Volumen: 85, Número: 2, Páginas: 285-301 |
| Otras palabras clave: | B
Responsabilidad social de la empresa
B Banks B consumer awareness B Communication |
| Acceso en línea: |
Volltext (lizenzpflichtig) |
