The Ethical Rational of Business for the Poor – Integrating the Concepts Bottom of the Pyramid, Sustainable Development, and Corporate Citizenship

The first United Nations Millennium Development Goal calls for a distinct reduction of worldwide poverty. It is now widely accepted that the private sector is a crucial partner in achieving this ambitious target. Building on this insight, the ‹Bottom of the Pyramid’ concept provides a framework that...

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Bibliographic Details
Main Author: Hahn, Rüdiger (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2009
In: Journal of business ethics
Year: 2009, Volume: 84, Issue: 3, Pages: 313-324
Further subjects:B Corporate Citizenship
B Rawlsian principles
B Sustainable Development
B Human Rights
B intra- and intergenerational equity
B Categorical Imperative
B Moral Dilemma
B Poverty Alleviation
B Bottom of the pyramid
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