CSR Communication of Corporate Enterprises in Hungary

Although in core business practice most leaders are aware of the fact that information needs to be acquired from a wide range of sources, decision makers in corporate enterprises seem to forget this and all they do, in most cases, is ask their consumers and potential customers in the course of plann...

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Bibliographic Details
Authors: Ligeti, György (Author) ; Oravecz, Ágnes (Author)
Format: Electronic Article
Language:English
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Published: Springer 2009
In: Journal of business ethics
Year: 2009, Volume: 84, Issue: 2, Pages: 137-149
Further subjects:B Ethics
B Corporate social responsibility
B Motivation
B Consumers
B Management
B Public Relation
B Communication
Online Access: Volltext (JSTOR)
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