Anomie and the Marketing Function: The Role of Control Mechanisms
The authors use the theoretical notion of anomie to examine the impact of top management’s control mechanisms on the environment of the marketing function. Based on a literature review and in-depth field interviews with marketing managers in diverse industries, a conceptual model is proposed that in...
| Autori: | ; |
|---|---|
| Tipo di documento: | Elettronico Articolo |
| Lingua: | Inglese |
| Verificare la disponibilità: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Pubblicazione: |
2008
|
| In: |
Journal of business ethics
Anno: 2008, Volume: 83, Fascicolo: 4, Pagine: 845-862 |
| Altre parole chiave: | B
resource scarcity
B control mechanisms B ethics codification B normlessness B process control B output control B marketing function B Power B Anomia |
| Accesso online: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Edizione parallela: | Elettronico
|
