Learning from Multi-Stakeholder Networks: Issue-Focussed Stakeholder Management

From an analysis of the role of companies in multi-stakeholder networks and a critical review of stakeholder theory, it is argued that companies practise two different types of stakeholder management: they focus on their organization’s welfare (organization- focussed stakeholder management) or on an...

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Bibliographic Details
Main Author: Roloff, Julia (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2008
In: Journal of business ethics
Year: 2008, Volume: 82, Issue: 1, Pages: 233-250
Further subjects:B Corporate Citizenship
B Deliberation
B multi-stakeholder network
B stakeholder dialogue
B Conflict Management
B Issue Management
B Stakeholder Management
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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520 |a From an analysis of the role of companies in multi-stakeholder networks and a critical review of stakeholder theory, it is argued that companies practise two different types of stakeholder management: they focus on their organization’s welfare (organization- focussed stakeholder management) or on an issue that affects their relationship with other societal groups and organizations (issue-focussed stakeholder management). These two approaches supplement each other. It is demonstrated that issue-focussed stakeholder management dominates in multi-stakeholder networks, because it enables corporations to address complex problems and challenges in cooperation with stakeholders. Since deliberation is the key to issue-focussed stakeholder management, it helps to cope with numerous and at times contradictory stakeholder demands and enhances the legitimacy of corporate activities. 
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