How to Encourage Customers to Use Legal Software
This study attempts to identify customer retention strategies for legal software and discusses their effectiveness for three consumer groups (stayers, dissatisfied switchers, and satisfied switchers). Although previous studies propose several antipirating strategies, they do not discuss how to enhan...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2008
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| In: |
Journal of business ethics
Year: 2008, Volume: 80, Issue: 3, Pages: 583-595 |
| Further subjects: | B
stayers
B Software B switchers B antipiracy B retention B Piracy |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |