Reconciling Corporate Citizenship and Competitive Strategy: Insights from Economic Theory

Neoclassical and Austrian/evolutionary economic paradigms have different implications for integrating corporate social responsibility (corporate citizenship) and competitive strategy. Porter’s “Five Forces” model implicitly rests on neoclassical theory of the firm and is not easily reconciled with c...

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Bibliographic Details
Main Author: Maxfield, Sylvia (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2008
In: Journal of business ethics
Year: 2008, Volume: 80, Issue: 2, Pages: 367-377
Further subjects:B Corporate social responsibility
B Austrian / evolutionary economics
B Neoclassical economics
B competitive strategy
B economic theory of the firm
B incomplete markets
Online Access: Volltext (JSTOR)
Volltext (lizenzpflichtig)

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