Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films
The ethics of advertising to children has been identified as one of the most important topics worthy of academic research in the marketing field. A fast growing advertising technique is product placement, and its use in children’s films is becoming more and more common. The limited evidence existing...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2008
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| In: |
Journal of business ethics
Year: 2008, Volume: 80, Issue: 2, Pages: 289-304 |
| Further subjects: | B
Parents
B marketing ethics B product placement B MES B Children B Advertising ethics |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |