A Framework for Ethical Conformity in Marketing
The extant marketing literature provides little guidance for theory development or practice with regard to questions of ethical conformity and the resulting market response. To begin to bridge this research gap, we advance a theoretical framework of ethical conformity in marketing, appealing to mark...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2008
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| In: |
Journal of business ethics
Year: 2008, Volume: 80, Issue: 1, Pages: 103-109 |
| Further subjects: | B
Marketing Strategy
B Institutional Theory B marketing ethics B Identity B deviance theory |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |