De-marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking
Using panel data from three Canadian provinces, this article examines the relationship between the de-marketing of tobacco products through provincial-level price increases and consumers’ attempts to quit smoking as measured by the uptake of tobacco replacement therapies. We ground our hypotheses in...
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2008
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| In: |
Journal of business ethics
Year: 2008, Volume: 77, Issue: 4, Pages: 405-416 |
| Further subjects: | B
theory of planned behavior
B Canada B Tobacco B Consumer behavior B Motivation B Addiction B panel data B de-marketing B Smoking B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |