De-marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking
Using panel data from three Canadian provinces, this article examines the relationship between the de-marketing of tobacco products through provincial-level price increases and consumers’ attempts to quit smoking as measured by the uptake of tobacco replacement therapies. We ground our hypotheses in...
Authors: | ; ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer
2008
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In: |
Journal of business ethics
Year: 2008, Volume: 77, Issue: 4, Pages: 405-416 |
Further subjects: | B
theory of planned behavior
B Canada B Tobacco B Consumer behavior B Motivation B Addiction B panel data B de-marketing B Smoking B Marketing |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |