RT Article
T1 De-marketing Tobacco Through Price Changes and Consumer Attempts Quit Smoking
JF Journal of business ethics
VO 77
IS 4
SP 405
OP 416
A1 Inness, Michelle
A1 Barling, Julian
A1 Rogers, Keith
A1 Turner, Nick
A2 Barling, Julian
A2 Rogers, Keith
A2 Turner, Nick
LA English
YR 2008
UL https://ixtheo.de/Record/1785629166
AB Using panel data from three Canadian provinces, this article examines the relationship between the de-marketing of tobacco products through provincial-level price increases and consumers’ attempts to quit smoking as measured by the uptake of tobacco replacement therapies. We ground our hypotheses in the rational addiction model and the theory of planned behavior. Our analyses suggest a positive, one-month lagged effect of a price increase of tobacco products on the uptake of tobacco replacement therapies. This effect dissipates 3 months later, suggesting that there is a critical period for aggressive de-marketing of tobacco products. We discuss the implications of these results for theory and future research into de-marketing harmful consumer products.
K1 Tobacco
K1 theory of planned behavior
K1 Smoking
K1 panel data
K1 Motivation
K1 Marketing
K1 de-marketing
K1 Consumer behavior
K1 Canada
K1 Addiction
DO 10.1007/s10551-007-9356-x