Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms
In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being (CWB). We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philos...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2008
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| In: |
Journal of business ethics
Year: 2008, Volume: 77, Issue: 4, Pages: 377-403 |
| Further subjects: | B
societal marketing
B marketing ethics B marketing and quality of life B social responsibility in marketing B well-being marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |