The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer’s (in Balmer and Greyser, 2002) AC2ID test model of corporate...

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Autori: Balmer, John M. T. (Autore) ; Fukukawa, Kyoko (Autore) ; Gray, Edmund R. (Autore)
Tipo di documento: Elettronico Articolo
Lingua:Inglese
Verificare la disponibilità: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Pubblicazione: 2007
In: Journal of business ethics
Anno: 2007, Volume: 76, Fascicolo: 1, Pagine: 7-15
Altre parole chiave:B Ethical identity
B Identità societaria
B Corporate social responsibility
B AC2ID test
B Stakeholders
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