RT Article
T1 The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics
JF Journal of business ethics
VO 76
IS 1
SP 7
OP 15
A1 Balmer, John M. T.
A1 Fukukawa, Kyoko
A1 Gray, Edmund R.
A2 Fukukawa, Kyoko
A2 Gray, Edmund R.
LA English
YR 2007
UL https://ixtheo.de/Record/1785628569
AB In this paper we open up the topic of ethical corporate identity: what we believe to be a new, as well as highly salient, field of inquiry for scholarship in ethics and corporate social responsibility. Taking as our starting point Balmer’s (in Balmer and Greyser, 2002) AC2ID test model of corporate identity – a pragmatic tool of identity management – we explore the specificities of an ethical form of corporate identity. We draw key insights from conceptualizations of corporate social responsibility and stakeholder theory. We argue ethical identity potentially takes us beyond the personification of the corporation. Instead, ethical identity is seen to be formed relationally, between parties, within a community of business and social exchange. Extending the AC2ID test model, we suggest the management of ethical identity requires a more socially, dialogically embedded kind of corporate practice and greater levels of critical reflexivity.
K1 Ethical identity
K1 Stakeholders
K1 Corporate Identity
K1 Corporate Social Responsibility
K1 AC2ID test
DO 10.1007/s10551-006-9278-z