Corporate Social Strategy: Competing Views from Two Theories of the Firm

This paper compares two theories of the firm used to interpret firms’ corporate social strategies in order to derive new insights and questions in this research area. Researchers from many branches of strategic management agree that firms can strategically allocate resources in order to achieve both...

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Bibliographic Details
Main Author: Bowen, Frances (Author)
Format: Electronic Article
Language:English
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Published: Springer 2007
In: Journal of business ethics
Year: 2007, Volume: 75, Issue: 1, Pages: 97-113
Further subjects:B Behavioural theory
B Rationality
B Goals
B Resource-based theory
B corporate social strategy
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