RT Article
T1 Social Role Conceptions and CSR Policy Success
JF Journal of business ethics
VO 74
IS 4
SP 363
OP 372
A1 Gössling, Tobias
A1 Vocht, Chris
A2 Vocht, Chris
LA English
YR 2007
UL https://ixtheo.de/Record/1785628240
AB Businesses are eager to present themselves as honest and reliable corporate citizens who care about the overall well-being of society. This article researches whether different role conceptions of businesses regarding social issues are related to their success in dealing with social demands. Do socially active companies have a better social reputation than inactive companies? This relationship is determined by first extracting the social role conceptions of the companies from their Corporate Social Responsibility reports and then comparing this data to their social reputations. The analysis shows that there is indeed a relationship between these two variables. Companies with a broad social role conception score significantly better on their social reputations than companies with a narrow role conception. Social role conceptions therefore matter when dealing with social demands.
K1 Legitimacy
K1 Corporate Social Performance
K1 CSR
K1 social role conception
DO 10.1007/s10551-007-9512-3