The Ethical Backlash of Corporate Branding
Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources – the transition from industrial to post-industrial society, and the advent of globalization...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2007
|
| In: |
Journal of business ethics
Year: 2007, Volume: 73, Issue: 4, Pages: 333-346 |
| Further subjects: | B
Consumption
B CSR B Globalization B Values B corporate branding B Identity B NGO activism |
| Online Access: |
Presumably Free Access Volltext (JSTOR) Volltext (lizenzpflichtig) |