The Ethical Backlash of Corporate Branding

Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources – the transition from industrial to post-industrial society, and the advent of globalization...

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Bibliographic Details
Authors: Palazzo, Guido (Author) ; Basu, Kunal (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2007
In: Journal of business ethics
Year: 2007, Volume: 73, Issue: 4, Pages: 333-346
Further subjects:B Consumption
B CSR
B Globalization
B Values
B corporate branding
B Identity
B NGO activism
Online Access: Presumably Free Access
Volltext (JSTOR)
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