Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation
Marketers have traditionally evaluated products and practices on the basis of whether something could be sold. It is also important to evaluate products and practices from a societal perspective, “Should a product be sold?” The first idea reflects a managerial orientation and what must be done to se...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2007
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| In: |
Journal of business ethics
Year: 2007, Volume: 73, Issue: 3, Pages: 301-318 |
| Further subjects: | B
Corporate Citizenship
B Social Responsibility B Business Ethics B societal marketing B societal orientation B Quality of life |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |