The Concept of Reputational Bliss
A normative criterion identifying the conditions for a desirable corporate reputation, “reputational optimality,” or “reputational bliss,” is described, and a case developed for its utility and reasonableness as a criterion to apply to real world phenomena. The paper discusses some behavioral patter...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2007
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| In: |
Journal of business ethics
Year: 2007, Volume: 72, Issue: 4, Pages: 323-333 |
| Further subjects: | B
Reputation
B moral positions B normative criteria |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |