RT Article T1 Sustainable Tourism: Ethical Alternative or Marketing Ploy? JF Journal of business ethics VO 72 IS 1 SP 77 OP 77 A1 Lansing, Paul A1 Vries, Paul De A2 Vries, Paul De LA English YR 2006 UL https://ixtheo.de/Record/1785627414 AB While tourism is often seen as a welcome source of economic development, conventional mass tourism is associated with numerous negative effects, such as the destruction of ecological systems and loss of cultural heritage. In response to these concerns, a term that has surfaced recently is, sustainable tourism. This article attempts to define sustainable tourism and asks the question of whether this new term is an acceptable criteria or is merely a marketing ploy to attract the morally conscious tourist. K1 Sustainable tourism K1 governance instrument K1 global tourism K1 false advertising K1 Ethical Marketing DO 10.1007/s10551-006-9157-7