“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
The extent to which people identify with an organization is dependent on the attractiveness of the organizational identity, which helps individuals satisfy one or more important self-definitional needs. However, little is known about the antecedents of company identity attractiveness (IA) in a consu...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Springer Science + Business Media B. V
2007
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In: |
Journal of business ethics
Year: 2007, Volume: 71, Issue: 3, Pages: 245-260 |
Further subjects: | B
Corporate social responsibility
B Consumer behavior B identity attractiveness B Identification B relationship marketing |
Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |