“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility

The extent to which people identify with an organization is dependent on the attractiveness of the organizational identity, which helps individuals satisfy one or more important self-definitional needs. However, little is known about the antecedents of company identity attractiveness (IA) in a consu...

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Bibliographic Details
Authors: Marin, Longinos (Author) ; Ruiz, Salvador (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2007
In: Journal of business ethics
Year: 2007, Volume: 71, Issue: 3, Pages: 245-260
Further subjects:B Corporate social responsibility
B Consumer behavior
B identity attractiveness
B Identification
B relationship marketing
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