Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability
The primary purpose of this study was to examine the effects of perceptions of product harm and consumer vulnerability on ethical evaluations of target marketing strategies. We first established whether subjects are able to accurately judge the harmfulness of a product through labeling alone, and wh...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2007
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| In: |
Journal of business ethics
Year: 2007, Volume: 70, Issue: 3, Pages: 247-264 |
| Further subjects: | B
target vulnerability
B vulnerable consumers B ethical evaluations B Consumer vulnerability B vulnerable groups B sin products B product harm |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |