Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability
The primary purpose of this study was to examine the effects of perceptions of product harm and consumer vulnerability on ethical evaluations of target marketing strategies. We first established whether subjects are able to accurately judge the harmfulness of a product through labeling alone, and wh...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2007
|
| In: |
Journal of business ethics
Year: 2007, Volume: 70, Issue: 3, Pages: 247-264 |
| Further subjects: | B
target vulnerability
B vulnerable consumers B ethical evaluations B Consumer vulnerability B vulnerable groups B sin products B product harm |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
MARC
| LEADER | 00000caa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1785627023 | ||
| 003 | DE-627 | ||
| 005 | 20230331052830.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 220112s2007 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.1007/s10551-006-9109-2 |2 doi | |
| 035 | |a (DE-627)1785627023 | ||
| 035 | |a (DE-599)KXP1785627023 | ||
| 035 | |a (DE-He213)s10551-006-9109-2-e | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 1 |2 ssgn | ||
| 100 | 1 | |a Jones, Jeri Lynn |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability |
| 264 | 1 | |c 2007 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a The primary purpose of this study was to examine the effects of perceptions of product harm and consumer vulnerability on ethical evaluations of target marketing strategies. We first established whether subjects are able to accurately judge the harmfulness of a product through labeling alone, and whether they could differentiate consumers who were more or less vulnerable. The results suggest that without the presence of a prime, subjects who depended on implicit memory or guess were able to detect differences in “sin” and “non-sin” products and consumer vulnerability, but were far less likely to be able to distinguish among high and low levels of product harm and consumer vulnerability. The inability to accurately identify high and low levels of product harm and consumer vulnerability impacted their perceptions of the ethicality of target marketing strategies, such that only four out of 18 target marketing strategies were judged as unethical. Thus, our findings contradict previous research that found subjects judged many more of the integrated strategies as unethical [Smith and Cooper-Martin, J Market 61(1997) 1]. Our results suggest that assessing ethical evaluations of strategies varying in product harm, and consumer vulnerability may only be relevant if consumers can accurately identify product harm. | ||
| 650 | 4 | |a vulnerable groups | |
| 650 | 4 | |a vulnerable consumers | |
| 650 | 4 | |a target vulnerability | |
| 650 | 4 | |a sin products | |
| 650 | 4 | |a product harm | |
| 650 | 4 | |a ethical evaluations | |
| 650 | 4 | |a Consumer vulnerability | |
| 700 | 1 | |a Middleton, Karen L. |e VerfasserIn |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t Journal of business ethics |d Dordrecht [u.a.] : Springer Science + Business Media B.V, 1982 |g 70(2007), 3, Seite 247-264 |h Online-Ressource |w (DE-627)270937129 |w (DE-600)1478688-6 |w (DE-576)121465284 |x 1573-0697 |7 nnns |
| 773 | 1 | 8 | |g volume:70 |g year:2007 |g number:3 |g pages:247-264 |
| 856 | |3 Volltext |u http://www.jstor.org/stable/25075290 |x JSTOR | ||
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-006-9109-2 |x Resolving-System |z lizenzpflichtig |3 Volltext |
| 935 | |a mteo | ||
| 936 | u | w | |d 70 |j 2007 |e 3 |h 247-264 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| ITA | |a 1 |t 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 4033685898 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1785627023 | ||
| LOK | |0 005 20220112043632 | ||
| LOK | |0 008 220112||||||||||||||||ger||||||| | ||
| LOK | |0 035 |a (DE-Tue135)IxTheo#2021-12-30#BFBB85543EC4FFF427C786EF9A1366E8D8DE427D | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 866 |x JSTOR#http://www.jstor.org/stable/25075290 | ||
| LOK | |0 935 |a ixzs |a ixrk |a zota | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||