Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics
Demographic differences among consumer groups have become increasingly important to the development of marketing strategies. Marketers depend heavily on the sales force to implement strategies at the consumer level and, not surprisingly, different groups may view the salesperson’s role differently....
| Authors: | ; ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2007
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| In: |
Journal of business ethics
Year: 2007, Volume: 70, Issue: 2, Pages: 191-207 |
| Further subjects: | B
older consumers
B generational groups B demographic groups B ethical ideologies B unethical sales tactics |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |