A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
Corporate Social Responsibility (CSR) programs are increasingly popular corporate marketing strategies. This paper argues that CSR programs can fall along a continuum between two endpoints: Institutionalized programs and Promotional programs. This classification is based on an exploratory study exam...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2007
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| In: |
Journal of business ethics
Year: 2007, Volume: 70, Issue: 2, Pages: 125-140 |
| Further subjects: | B
Cause-related marketing
B Corporate social responsibility B Stakeholder Theory B customer loyalty B Satisfaction B Skepticism |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |