RT Article
T1 The Impact of Normative Influence and Locus of Control on Ethical Judgments and Intentions: a Cross-Cultural Comparison
JF Journal of business ethics
VO 68
IS 2
SP 113
OP 132
A1 Cherry, John
LA English
PB Springer Science + Business Media B. V
YR 2006
UL https://ixtheo.de/Record/1785626388
AB The study extends the Theory of Planned Behavior (TPB) in a cross-cultural setting, incorporating ethical judgments and locus of control in a comparison of Taiwanese and US businesspersons. A self-administered survey of 698 businesspersons from the US and Taiwan examined several hypothesized differences. Results indicate that while Taiwanese respondents have a more favorable attitude toward a requested bribe than US counterparts, and are less likely to view it as an ethical issue, their higher locus externality causes ethical judgments and behavioral intentions to conform to normative influences of in groups and superiors. In the Taiwanese sample, locus externality effectively functions as a countervailing pressure against the unethical behavior in the scenario. No such effect is found in the US sample. A path model fitted to the data shows that locus internals exhibit more consistency among attitudes, judgments, and behavioral intentions than locus externals. Implications for managers and researchers are discussed, and suggestions and precautions for development of efficacy-enhancement programs are offered.
K1 perceived efficacy
K1 Marketing
K1 Locus of control
K1 normative influence
K1 ethical intentions
K1 ethical judgments
K1 Cross-cultural
DO 10.1007/s10551-006-9043-3