‘An Empirical Investigation of the Relationships among a Consumer’s Personal Values, Ethical Ideology and Ethical Beliefs’
This study provides an additional partial test of the Hunt–Vitell theory [1986, Journal of Macromarketing, 8, 5–16; 1993, ‘The General Theory of Marketing Ethics: A Retrospective and Revision’, in N. C. Smith and J. A. Quelch (eds.), Ethics in Marketing (Irwin Inc., Homewood), pp. 775–784], within t...
| Главные авторы: | ; |
|---|---|
| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Опубликовано: |
2006
|
| В: |
Journal of business ethics
Год: 2006, Том: 64, Выпуск: 2, Страницы: 137-155 |
| Другие ключевые слова: | B
ethical beliefs
B personal values B Structural Equation Modeling B Ethical Ideology B Consumer ethics B Ethical decision making |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
