RT Article
T1 Corporate Social Responsibility as Argument on the Web
JF Journal of business ethics
VO 62
IS 4
SP 355
OP 366
A1 Coupland, C.
LA English
YR 2005
UL https://ixtheo.de/Record/1785624857
AB This paper critically examines the language drawn on to describe socially responsible activities (CSR) in the context of the corporate web page. I argue that constructions of CSR are made plausible and legitimised according to the context of the expression. The web site is a genre of communication which addresses a broad and discerning audience; hence fractures in the institutionalised nature of argument may be apparent. The focus of this paper is to examine how the rhetoric of CSR is legitimised and to develop a framework of argumentation repertoires that operate in this context
K1 Rhetoric
K1 Legitimacy
K1 corporate web pages
K1 Corporate Social Responsibility
DO 10.1007/s10551-005-1953-y