‘Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment’
While there is a significant amount of research investigating managerial ethical judgments, a limited amount examines consumer judgments of unethical corporate behavior and its impact on the marketplace. This study examines how consumers’ commitment to a company impacts not only their ethical judgme...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2005
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| In: |
Journal of business ethics
Year: 2005, Volume: 62, Issue: 3, Pages: 237-252 |
| Further subjects: | B
consumer evaluations
B marketing and consumer behavior B Unethical Behavior |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |