Influence of Corporate Social Responsibility on Loyalty and Valuation of Services
The study of corporate social responsibility has been the object of much research in recent decades, although there is a need to continue investigating its benefits as a marketing tool. In the current work we adopt a multi-dimensional perspective of social responsibility, and we carry out market res...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2005
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| In: |
Journal of business ethics
Year: 2005, Volume: 61, Issue: 4, Pages: 369-385 |
| Further subjects: | B
Corporate social responsibility
B Consumer Behaviour B citizenship corporate B mobile telephone B Loyalty B overall valuation of services |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |