RT Article
T1 Influence of Corporate Social Responsibility on Loyalty and Valuation of Services
JF Journal of business ethics
VO 61
IS 4
SP 369
OP 385
A1 Salmones, Ma del Mar García de los
A1 Crespo, Angel Herrero
A1 Bosque, Ignacio Rodríguez del
A2 Crespo, Angel Herrero
A2 Bosque, Ignacio Rodríguez del
LA English
YR 2005
UL https://ixtheo.de/Record/1785624563
AB The study of corporate social responsibility has been the object of much research in recent decades, although there is a need to continue investigating its benefits as a marketing tool. In the current work we adopt a multi-dimensional perspective of social responsibility, and we carry out market research to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. With these data we determine the structure and components of the concept of social responsibility. Subsequently, this is related with the overall evaluation of the service and loyalty by means of a model of structural equations, in order to determine the influence of corporate social responsibility on these concepts, and hence its benefits as a commercial tool.
K1 overall valuation of services
K1 mobile telephone
K1 Loyalty
K1 Corporate Social Responsibility
K1 citizenship corporate
K1 Consumer Behaviour
DO 10.1007/s10551-005-5841-2