“To Pirate or Not to Pirate”: A Comparative Study of the Ethical Versus Other Influences on the Consumer’s Software Acquisition-Mode Decision
Consumers of software often face an acquisition-mode decision, namely whether to purchase or pirate that software. In terms of consumer welfare, consumers who pirate software may stand in opposition to those who purchase it. Marketers also face a decision whether to attempt to thwart that piracy or...
| 主要作者: | |
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| 其他作者: | ; |
| 格式: | 电子 文件 |
| 语言: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | 载入...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
2004
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| In: |
Journal of business ethics
Year: 2004, 卷: 55, 发布: 3, Pages: 255-274 |
| Further subjects: | B
Government Policy
B 巿场营销 B acquisition-mode decision B Software Piracy B consumer welfare B Diffusion B Consumer ethics |
| 在线阅读: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
