Communicating Corporate Responsibility to Investors: The Changing Role of the Investor Relations Function

Based on an inductive study we analyse the role of the investor relations (IR) function in the light of rising investor concern about corporate social responsibility (CSR). The study draws on interviews with IR professionals in twenty firms. It highlights their awareness of CSR issues as well as the...

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Bibliographic Details
Authors: Hockerts, Kai (Author) ; Moir, Lance (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2004
In: Journal of business ethics
Year: 2004, Volume: 52, Issue: 1, Pages: 85-98
Further subjects:B socially responsible investing (SRI)
B firm ratings
B investor relations
B Corporate social responsibility (CSR)
B shareholder engagement
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Summary:Based on an inductive study we analyse the role of the investor relations (IR) function in the light of rising investor concern about corporate social responsibility (CSR). The study draws on interviews with IR professionals in twenty firms. It highlights their awareness of CSR issues as well as their assessment of concern among mainstream investors and socially responsible investors (SRIs). From these findings we develop suggestions on how the IR function is moving from a mere “broadcasting” mode regarding CSR issues into a much more interactive mode of relationship management.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/B:BUSI.0000033109.35980.16