Decision Making and Business Ethics: The Implications of Using Image Theory in Preference to Rational Choice

The study of decision making has multiple implications for business ethics. This paper outlines some commonly used frameworks for understanding choice in business. It characterises the dominant model for business decision making as rational choice theory (RCT) and contrasts this with a more recent,...

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Detalhes bibliográficos
Publicado no:Journal of business ethics
Autor principal: Morrell, Kevin (Author)
Tipo de documento: Recurso Electrónico Artigo
Idioma:Inglês
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Publicado em: Springer Science + Business Media B. V 2004
Em: Journal of business ethics
Ano: 2004, Volume: 50, Número: 3, Páginas: 239-252
Outras palavras-chave:B Escolha racional
B image theory
B Ethical decision making
Acesso em linha: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Descrição
Resumo:The study of decision making has multiple implications for business ethics. This paper outlines some commonly used frameworks for understanding choice in business. It characterises the dominant model for business decision making as rational choice theory (RCT) and contrasts this with a more recent, naturalistic theory of decision-making, image theory. The implications of using RCT and image theory to model decision making are discussed with reference to three ethical systems. RCT is shown to be consistent with Utilitarian ethics, but not with Kantian or Virtue-based ethics. Image theory is shown to be consistent with each. The paper identifies a number of implications following from this analysis.
ISSN:1573-0697
Obras secundárias:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/B:BUSI.0000024724.55553.c0