Toward an Analytical Structure for Evaluating the Ethical Content of Decisions by Advertising Professionals
This article proposes a model for conceptualizing advertising ethics theory based on a distinction between philosophical and occupational ethical systems and the assumption that the fundamental goal of occupational ethics is to address the imbalance of power between the practitioner group and the co...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2003
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| In: |
Journal of business ethics
Year: 2003, Volume: 48, Issue: 3, Pages: 291-300 |
| Further subjects: | B
Ethics
B Business Ethics B Social Contract Theory B Models B Professional Ethics B Advertising |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |