RT Article
T1 Toward an Analytical Structure for Evaluating the Ethical Content of Decisions by Advertising Professionals
JF Journal of business ethics
VO 48
IS 3
SP 291
OP 300
A1 Shaver, Dan
LA English
YR 2003
UL https://ixtheo.de/Record/1785620711
AB This article proposes a model for conceptualizing advertising ethics theory based on a distinction between philosophical and occupational ethical systems and the assumption that the fundamental goal of occupational ethics is to address the imbalance of power between the practitioner group and the community or communities they serve through practices that cultivate a relationship of trust. An analytical model is proposed as the basis for future empirical research to test and clarify the suggested relationships. It is suggested that a more refined theoretical meta-model could provide a common framework within which research in specific advertising ethics issues might be revisited.
K1 Social Contract Theory
K1 Professional Ethics
K1 Models
K1 Ethics
K1 Business Ethics
K1 Advertising
DO 10.1023/B:BUSI.0000005787.46742.93