Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics
For over half a century market segments have been considered objective groupings of individuals which marketers identify, understand, and target with advertising messages. The process of market segmentation has, therefore, occupied a position of moral neutrality. An increasingly popular method of se...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2003
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| In: |
Journal of business ethics
Year: 2003, Volume: 42, Issue: 1, Pages: 83-100 |
| Further subjects: | B
Popular Method
B Segmentation Process B Century Market Segment B Empirical Evidence B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |