The Constant Gardener Revisited: The Effect ofSocial Blackmail on the Marketing Concept,Innovation, and Entrepreneurship
This paper discusses how adoption of the social dimensions of the marketing concept may unintentionally restrict innovation and corporate entrepreneurship, ultimately reducing social welfare. The impact of social marketing on innovation and entrepreneurship is discussed using the case of multination...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2002
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| In: |
Journal of business ethics
Year: 2002, Volume: 41, Issue: 3, Pages: 287-295 |
| Further subjects: | B
innovation and ethics
B corporate entrepreneurship and social responsibility B innovation and public policy |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |