RT Article
T1 Confronting Morality in Markets
JF Journal of business ethics
VO 38
IS 4
SP 381
OP 393
A1 Bowie, Norman E.
A1 Dunfee, Thomas W.
A2 Dunfee, Thomas W.
LA English
YR 2002
UL https://ixtheo.de/Record/1785617893
AB When an organization is pressured to respond to moral expressions in capital, consumer and labor markets, it faces a dilemma of how to respond. Should Shell have given in to Greenpeace in deciding how to dispose of the Brent Spar Oil Rig? Should Cracker Barrel give in to pressures to fire homosexual employees? Firms should consider the nature of the moral expressions pressuring them in deciding how to respond. Moral expressions can be divided into three descriptive categories: Benign, Disputed and Problematic. Each carries different implications for corporate action and in some cases will justify corporate resistance to moral expressions by stakeholders. In order to appropriately respond to moral pressures, firms should first engage in a process of discovery aimed at identifying moral pressures relevant to the firmös missions and objectives and then engage in a process of justification concerning their responses. Such a conclusion is consistent with important trends of contemporary thought in ethics and political philosophy and is strongly supported by Kantian analysis.
K1 Corporate Action
K1 Cracker
K1 Political Philosophy
K1 Labor Market
K1 Economic Growth
DO 10.1023/A:1016080107462