Consumer Reactions to Unethical Service Recovery
Ethical business practices have been widely prescribed, but why? Consumer’s views on unethical business practices have been studied, but possibly more important to marketers and researchers are consumer actions and reactions to unethical business practices and the businesses themselves. Do consumers...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2002
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| In: |
Journal of business ethics
Year: 2002, Volume: 36, Issue: 3, Pages: 223-237 |
| Further subjects: | B
Services
B Ethics B Equity theory B service recovery B Service failure |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |