RT Article
T1 Framing Effects Within the Ethical Decision Making Process of Consumers
JF Journal of business ethics
VO 36
IS 1
SP 119
OP 140
A1 Bateman, Connie Rae
A1 Fraedrich, John Paul
A1 Iyer, Rajesh
A2 Fraedrich, John Paul
A2 Iyer, Rajesh
LA English
YR 2002
UL https://ixtheo.de/Record/1785617133
AB There has been neglect of systematic conceptual development and empirical investigation within consumer ethics. Scenarios have been a long-standing tool yet their development has been haphazard with little theory guiding their development. This research answers four questions relative to this gap: Do different scenario decision frames encourage different moral reasoning styles? Does the way in which framing effects are measured make a difference in the measurement of the relationship between moral reasoning and judgment by gender? Are true framing effects likely to vary with the situation? and Are true framing effects likely to vary by gender? The conclusions reached were that (1) different scenario frames encourage both types of reasoning, but rule based moral reasoning is dominant regardless of frame, (2) accounting for formal equivalency in the measurement of true framing effects is likely to enhance the interpretation of studies in moral reasoning and judgment, (3) True framing effects are more likely to occur in situations with low to moderate perceived ethicality, and (4) true framing effects are not likely to vary by gender. Explanations as to why these results occurred are discussed.
K1 Framing effects
K1 Moral Reasoning
K1 Janus-Headed Model
K1 formal equivalency
K1 Empirical
K1 consumers ethical decision making process
DO 10.1023/A:1014229124279