The Theoretical Ground for Public Relations Practice and Ethics: A Koehnian Analysis
Public relations literature laments the lack of a theoretical base for the practice and ethics of public relations. Drawing primarily upon Koehn (The Ground of Professional Ethics, 1994) and Hutton (Public Relations Review, 1999), this paper proposes such a theoretical ground.The paper adopts Hutton...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
2002
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| In: |
Journal of business ethics
Year: 2002, Volume: 35, Issue: 3, Pages: 191-205 |
| Further subjects: | B
public relations ethics
B covenantal model of public relations B public relations theory B definition of public relations B theory of professions B Communications Theory B public relations models B persuasion ethics B pledge-based professional ethics B Professional Ethics |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |